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Terms of Service

Last updated: October 8, 2026

Version: 2026-08-09.2
Effective date: August 9, 2026

Section 15 (Dispute Resolution) contains arbitration and class-action provisions. Section 15.5 gives you 30 days to opt out of them.

These Terms of Service ("Terms") govern access to and use of the Guwy platform, website, web and mobile applications, booking pages, and related services (collectively, the "Service") operated by Guwy Software LLC ("Guwy," "we," "us," or "our").

In these Terms, "you" or "Customer" means the person or legal entity that creates, purchases, accesses, or uses a Guwy account. If an account is created or used for a business, salon, studio, practice, or other organization, Customer means that organization. "Authorized Users" means the owners, administrators, employees, contractors, and other persons Customer permits to use its account. "Business Clients" means the people who book, purchase, or receive Customer's services.

By creating an account, clicking to accept these Terms, purchasing a subscription, or accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not access or use the Service.

1. Acceptance of Terms

By creating an account or using the Service, you confirm that you are at least 18 years old, are legally able to enter into these Terms, and are not prohibited by applicable law from using the Service. If you are using the Service on behalf of a business or other organization, you represent that you have authority to bind that organization to these Terms.

You are responsible for ensuring that your Authorized Users comply with these Terms. Guwy may rely on instructions given through your account by the account owner or an administrator acting within the permissions Customer assigned.

2. Description of Service

Guwy is a cloud-based business management platform designed for beauty, permanent makeup, tattoo, and aesthetic service businesses. Depending on the plan and configuration selected, the Service includes:

Features may vary by plan, platform, device, country, or account configuration and may change over time as described in these Terms.

Guwy provides technology; it does not provide beauty, permanent makeup, tattoo, cosmetic, aesthetic, medical, legal, accounting, or other professional services. Guwy does not employ, supervise, endorse, or control Customer or its personnel and is not a party to the services, injuries, payments, disputes, or other dealings between Customer and its Business Clients. Customer is responsible for its own business operations, professional licenses, permits, personnel, services, prices, taxes, disclosures, consent procedures, refund policies, and compliance obligations.

3. Account Registration

4. Acceptable Use

You agree not to, and not to permit another person to:

The Service is not directed to children under 13. Customer must not knowingly use the Service to collect a child's personal information without all authorization and lawful bases required by applicable law.

Guwy may investigate suspected violations and may remove content or restrict access when reasonably necessary to protect users, providers, the Service, or the public, or to comply with law. When practicable and lawful, we will provide notice and an opportunity to cure.

5. Messaging Terms

If you use Guwy's SMS, email, push, or other messaging features:

Delivery is not guaranteed because carriers, email providers, device platforms, recipients, and network conditions are outside Guwy's control.

6. Third-Party Integrations

6.1 Google Calendar

If you connect Google Calendar to Guwy:

6.2 Google Reviews

If you enable the Google Reviews integration:

6.3 Other Optional Integrations and Webhooks

The Service may connect to payment processors, marketing tools, calendars, messaging services, social or video platforms, automation tools, and destinations selected by Customer. When you enable an integration, you instruct Guwy to exchange the data reasonably necessary to provide that integration.

A webhook may send events to a destination URL selected by Customer. Depending on the event and configuration, a webhook payload may contain a Business Client's name, contact information, service, appointment details, status, amount, or other Customer Data. Customer is responsible for selecting and securing the destination, using an authenticated HTTPS endpoint where supported, confirming that the recipient is authorized, providing required disclosures, and disabling the webhook when no longer needed. Customer must not direct Customer Data to a public, shared, or unauthorized channel.

6.4 General Integration Terms

7. Your Data

7.1 Data Ownership

You retain ownership of all data you input into or generate through the Service ("Your Data"), including client information, appointment records, photographs, communications, consent forms, signatures, health histories, and business configurations. We do not claim ownership of Your Data.

7.2 Limited License and Instructions to Us

By using the Service, you instruct and grant us a limited, nonexclusive license to host, copy, process, store, transmit, display, modify, and otherwise handle Your Data only as reasonably necessary to:

This license does not transfer ownership and lasts only while we hold Your Data in accordance with these Terms, including the 90-day post-termination period and the limited backup-retention period in Section 7.9. It ends when the applicable data is deleted or irreversibly deidentified under these Terms.

7.3 Data Controller Responsibilities

As between Customer and Guwy, and except where applicable law provides otherwise, Customer is the controller, business, or regulated entity responsible for its Business Clients' personal information. You are responsible for:

7.4 Data Backup and Export

We maintain regular backups of the Service for disaster-recovery and continuity purposes. These backups are not a substitute for Customer's own legally required archive or record-retention system.

While an account is active, you may use available export tools or request an export of Your Data at any time by contacting support@guwy.com. We may limit repeated, abusive, excessive, or technically unreasonable custom export requests or disclose a reasonable professional-services fee before performing custom work outside the standard export functionality.

7.5 Our Role: You Decide, We Process

For the client data you put into the Service—including health information you choose to collect—you decide what to collect and why. As between the parties, you are the controller and, where consumer health data laws apply, the regulated entity or small business, except to the extent applicable law assigns a different role. Guwy acts as your processor or service provider for that data.

We process that data only on your documented instructions. Those instructions include operating, securing, supporting, and maintaining the Service as you configure it; performing actions initiated by your Authorized Users; and processing for the purposes described in these Terms, the Privacy Policy, the Consumer Health Data Privacy Policy, and any Data Processing Addendum we have entered into with you ("DPA").

If Guwy determines the purposes and means of processing particular personal data for its own independent purpose, Guwy will be responsible for that processing to the extent required by applicable law.

7.6 What We Will Not Do

We will not, at any time:

Anyone at Guwy who is authorized to access Your Data is bound by confidentiality obligations.

Guwy may use account, billing, device, security, audit, and service-performance information that does not reveal the substantive contents of Business Client records to operate, secure, analyze, and improve the Service. This does not permit the uses prohibited above.

7.7 Subprocessors, Payment Providers, and Customer-Selected Destinations

Guwy uses service providers to operate the Service. Because the providers and their functions may change, Guwy maintains a current list of its service providers identifying each provider's legal name, purpose, processing region, and whether the processing is required or depends on features you enable. Guwy will provide that list to you on request under this Agreement.

Guwy will impose appropriate data-protection and confidentiality obligations on subprocessors that process Your Data for Guwy and will remain responsible for their performance of those obligations to the extent required by applicable law and the DPA. Guwy will provide notice of a new subprocessor and an opportunity to object where required by the DPA or applicable law.

For clarity, not every third party connected to the Service is a Guwy subprocessor:

Guwy's use of these categories is described in the Privacy Policy, Consumer Health Data Privacy Policy, DPA, and Subprocessor List as applicable. We will not represent that a closed list inside these Terms is complete when the current list described above is the source of record.

7.8 If You Collect Health Information

If you use the Service to collect health information from Business Clients, you confirm that:

Information can qualify as consumer health data under state law even when neither Customer nor Guwy is subject to HIPAA. Consent required by a consumer health data law must be clear, specific, and separate when that law requires it; acceptance of these Terms does not substitute for a Business Client's consent.

7.9 Assistance, Security Incidents, Retention, and Deletion

If Customer must preserve consent forms or other records longer than these periods, Customer must export them before termination. Guwy does not selectively retain Customer's consent forms after the stated period merely because a law or professional rule imposes a retention duty on Customer.

7.10 Artificial-Intelligence Features

The Service may include an optional assistant or AI-generated suggestions ("AI Features"). AI output may be inaccurate, incomplete, or outdated and must be independently reviewed. AI Features do not provide medical, legal, tax, accounting, employment, or other professional advice and must not be used to diagnose, treat, or make legal or similarly significant decisions about a person.

When an Authorized User uses an AI Feature, Guwy may transmit the prompt and the client, appointment, operational, or revenue information made available to that feature to the AI service providers identified in the list of service providers described in Section 7.7. A person's name combined with a service or appointment may be personal data or consumer health data. Customer instructs this processing by activating and using the feature and is responsible for ensuring that its notices, consents, and use are lawful.

Customer must not type, paste, or submit health-form answers, medical notes, signatures, identity documents, uploaded consent files, full payment credentials, or other information unnecessary for the request into an AI prompt. Guwy does not use Business Client data submitted through AI Features to train artificial-intelligence models.

Guwy does not guarantee that AI output is unique, accurate, or protected by intellectual-property rights. Customer remains responsible for every decision and action taken using AI output.

8. Consent Forms

9. Fees and Payment

9.1 Subscription Fees, Renewal, and Cancellation

9.2 Refunds

Refunds are available within 14 calendar days of a charge if you have not substantially used the Service during that 14-day period. A refund request must be submitted to billing@guwy.com. In determining substantial use, Guwy may consider whether the account actively used paid features, sent communications, processed payments, generated or stored material records, or consumed included or usage-based resources.

Except where required by law, the 14-day policy does not require Guwy to refund third-party payment-processing fees, completed transaction fees, SMS or communication usage, taxes already remitted, chargebacks, or amounts controlled by an app store. Refunds for Apple App Store or Google Play purchases are governed by the applicable store's rules.

9.3 Payment Processing for Businesses

Guwy provides integrated payment-processing tools that allow businesses to accept payments from Business Clients. By using these features, you agree to the following:

Customer is responsible for disclosing its prices, deposits, cancellation and refund policies; providing purchased services or appropriate refunds; paying chargebacks and disputes attributable to its transactions; issuing accurate receipts; and complying with tax and payment-provider obligations. Guwy is not a bank, card network, escrow service, or money transmitter.

10. Service Availability

We strive for 99.9% uptime but do not guarantee uninterrupted, error-free, or completely secure access to the Service. The 99.9% statement is an operational objective, not a contractual service-level agreement or entitlement to service credits unless a separate signed agreement expressly says otherwise.

We may perform scheduled maintenance with reasonable notice when practicable and emergency maintenance without advance notice. We are not liable for downtime caused by factors outside our reasonable control, including Internet or utility outages, third-party provider failures, force majeure events, attacks, or Customer's equipment or configuration.

We may maintain, update, modify, replace, or discontinue features. We will use reasonable efforts to provide advance notice of a material reduction to a core paid feature when practicable. Beta, trial, preview, and experimental features may be less reliable and may be changed or discontinued at any time.

11. Intellectual Property

The Service, including its design, code, features, documentation, interfaces, and branding, is owned by Guwy Software LLC or its licensors and is protected by copyright, trademark, and other intellectual-property laws. You may not copy, modify, distribute, or create derivative works of the Service except as these Terms or applicable law expressly permit.

Subject to your compliance with these Terms and payment of applicable fees, Guwy grants Customer a limited, nonexclusive, nontransferable, nonsublicensable, revocable right during the subscription term to access and use the Service for Customer's internal business operations. Authorized Users may exercise this right only for Customer.

If you provide feedback or suggestions, you grant Guwy a worldwide, perpetual, irrevocable, royalty-free right to use them without restriction or attribution, provided Guwy does not publicly identify you as the source without permission.

Mobile applications obtained through an app store may also be subject to that store's license terms. Store terms control only for matters the store controls.

12. Limitation of Liability and Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

The exclusions and cap apply regardless of the form of action and even if a remedy fails of its essential purpose. They do not apply to liability that applicable law does not permit to be excluded or limited. Some jurisdictions do not allow particular warranty disclaimers or liability limitations, so portions of this Section may not apply to you.

13. Indemnification

You agree to defend, indemnify, and hold harmless Guwy, its affiliates, officers, directors, employees, agents, and contractors from third-party claims, damages, judgments, penalties, fines, losses, costs, and reasonable attorneys' fees arising from or relating to:

Guwy will give prompt notice of a covered claim, allow you to control the defense with qualified counsel, and provide reasonable cooperation at your expense. You may not settle a claim in a manner that admits fault by Guwy, imposes an obligation on Guwy, or fails to release Guwy without our written consent, which will not be unreasonably withheld. Guwy may participate with its own counsel at its own expense.

14. Termination

Sections that by their nature should survive—including ownership, confidentiality duties, accrued payment obligations, disclaimers, liability limitations, indemnification, dispute resolution, and general terms—survive termination.

15. Dispute Resolution

Please read this Section carefully. It requires most disputes to be resolved individually in binding arbitration and includes waivers of jury trials and class proceedings.

15.1 Informal Resolution

Before starting arbitration or a lawsuit, the claimant must send a written notice describing the claimant, account, facts, legal basis, and requested relief. Notices to Guwy must be sent to legal@guwy.com; notices to Customer may be sent to the account owner's email address. The parties will attempt in good faith to resolve the dispute for 30 days after receipt.

15.2 Binding Individual Arbitration

Except for the matters in Section 15.3, any dispute, claim, or controversy arising out of or relating to the Service, these Terms, or the parties' relationship will be resolved through binding individual arbitration administered by the American Arbitration Association ("AAA"). The AAA Commercial Arbitration Rules apply to business disputes. If AAA determines that its Consumer Arbitration Rules apply, those rules govern instead. The Federal Arbitration Act governs the interpretation and enforcement of this Section.

The arbitration will be conducted by one neutral arbitrator, in English, remotely or in Hall County, Georgia, unless the parties agree otherwise or applicable law or AAA rules require another location. The arbitrator may award the same individual remedies a court could award. Judgment on the award may be entered in any court with jurisdiction.

Arbitration filing, administration, and arbitrator fees will be allocated under the applicable AAA rules and applicable law. Guwy will pay the amounts it is required to pay under consumer arbitration rules or applicable law. Each party will otherwise bear its own attorneys' fees and costs unless a statute, the applicable rules, or the arbitrator's award provides otherwise.

15.3 Exceptions

Either party may bring an individual claim in small-claims court if it qualifies. Either party may ask a court for temporary or preliminary injunctive relief to prevent actual or threatened unauthorized access, misuse, infringement, or misappropriation of intellectual property, confidential information, data, or systems while arbitration is pending. Nothing in these Terms limits a government agency's enforcement authority.

15.4 Class-Action and Jury Waiver

TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY WAIVES THE RIGHT TO A JURY TRIAL AND AGREES THAT CLAIMS MAY BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY, NOT AS A PLAINTIFF OR CLASS MEMBER IN A CLASS, COLLECTIVE, CONSOLIDATED, MASS, OR REPRESENTATIVE ACTION. An arbitrator may not combine claims or preside over a representative proceeding without every affected party's written consent.

15.5 Arbitration Opt-Out

You may opt out of Sections 15.2 and 15.4 by emailing legal@guwy.com within 30 days after you first accept a version of these Terms containing the expanded arbitration and class-action provisions. The notice must state your name, organization, account email, and an unambiguous request to opt out of arbitration. Opting out does not affect any other provision or your access to the Service.

15.6 Courts When Arbitration Does Not Apply

If a claim is not subject to arbitration, the parties consent to exclusive jurisdiction and venue in the state courts located in Hall County, Georgia, or the United States District Court for the Northern District of Georgia, except that a qualifying small-claims action may be filed where applicable rules permit.

16. Governing Law

These Terms and all disputes are governed by the laws of the State of Georgia, United States, without regard to conflict-of-law principles, except that the Federal Arbitration Act governs Section 15. Mandatory rights that applicable law does not allow a party to waive remain unaffected.

17. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes at least 30 days before they take effect by email, in-product notice, or another reasonable method. A change required to address law, security, fraud, abuse, or a third-party platform requirement may take effect sooner, with notice as soon as reasonably practicable.

Material commercial changes for an existing paid Customer ordinarily apply no earlier than the first renewal after the notice period. Guwy will request affirmative acceptance when required by law or when a change materially alters dispute-resolution terms or Customer's data-processing instructions. Changes do not apply retroactively to a dispute that arose before their effective date.

Continued use after the effective date constitutes acceptance where permitted by law. If you do not agree, you must stop using the Service and cancel before the change takes effect.

18. General Terms

18.1 Notices

Guwy may send operational and legal notices to the account owner's email address, through the Service, or by posting where these Terms permit. Customer must keep contact information current. Formal legal notices to Guwy must be sent to legal@guwy.com and, where legally required, to the postal address in Section 19.

18.2 Assignment

Customer may not assign or transfer these Terms or an account without Guwy's prior written consent. Guwy may assign these Terms in connection with a merger, acquisition, financing, corporate reorganization, or sale of all or substantially all relevant assets, provided the assignee assumes Guwy's obligations. A prohibited assignment is void.

18.3 Force Majeure

Neither party is liable for delay or failure caused by events beyond its reasonable control, including natural disasters, war, terrorism, civil unrest, labor disputes, epidemics, government actions, Internet or utility failures, or failures of unaffiliated providers. This Section does not excuse Customer's obligation to pay amounts already due.

18.4 Entire Agreement and Order of Precedence

These Terms, applicable checkout or order terms, the DPA, and policies expressly incorporated by reference are the entire agreement regarding the Service and replace prior agreements on that subject. If they conflict, the following order applies: (1) a separately signed written order for the specific commercial term it expressly changes; (2) the DPA for personal-data processing; (3) these Terms; and (4) incorporated policies.

18.5 Waiver, Severability, and Interpretation

A waiver must be in writing and applies only to the specific instance. If a provision is unenforceable, it will be modified to the minimum extent necessary and the remainder will remain effective. Headings are for convenience. "Including" means "including without limitation." Electronic records and signatures may be used to form and administer this agreement.

18.6 Independent Parties; No Third-Party Beneficiaries

The parties are independent contractors. These Terms do not create an agency, partnership, franchise, fiduciary, employment, or joint-venture relationship. Except for rights that an applicable app-store license expressly grants, these Terms do not create third-party beneficiary rights.

19. Contact Us

Guwy Software LLC
1276 Industrial Blvd, Suite 2
Gainesville, GA 30501
United States

Legal: legal@guwy.com
Support: support@guwy.com
Billing: billing@guwy.com
Security: security@guwy.com
Website: guwy.com