Software for beauty businesses
Your beauty business, in order.
Manage bookings, payments, clients and digital consent forms in one place. Less admin. More time for your clients.
14-day trial · Card required
- Guided setup
- Collect deposits and payments
- Cancel anytime
A day with Guwy
While you work, Guwy handles the rest.
This is how an appointment moves in Guwy: from the moment your client books until she chooses you again.
Example with fictional data.
-
Mon · 9:40 pm
A client books from Instagram
She picks Lip blush, a professional and a time on your page. You were having dinner.
New booking · Thu 10:30How it works -
Mon · 9:41 pm
The deposit secures the visit
The $50 deposit goes through your payment provider and stays with the appointment.
+$50.00 · depositHow it works -
Tue · 6:05 pm
She signs her consent
She gets the service form by link and signs it on her phone before arriving.
Form · signedHow it works -
Wed · 10:30 am
She gets a reminder
An SMS 24 hours before with the date, time and management link. Fewer no-shows, fewer gaps.
SMS · deliveredHow it works -
Thu · 10:30 am
She arrives, you work, you get paid
Her profile and notes are at hand. You collect the balance at checkout in seconds.
$330.00 · paidHow it works -
Thu · 2:00 pm
She leaves a review
Guwy asks for her feedback afterwards. Only clients with a completed visit can review.
★★★★★ · new reviewHow it works
Built for beauty
Not a generic calendar. Built for your specialty.
Guwy was born for beauty businesses: every feature starts from the way you work.
- Consents and signatures
Per-service forms for permanent makeup, tattoos and treatments, signed before the visit.
- Deposits that protect your schedule
Ask for a deposit on long services and reduce no-shows.
- Profiles with history
Notes, visits and forms for every client, ready before they arrive.
- Permanent Makeup
- Tattoo
- Lashes
- Facial aesthetics
- Hair removal
- Body
- Nails
- Hair
- Barbershop
- Spa & massage
- Piercing
Your business, from booking to payment.
Check your business activity with the Guwy assistant. Your schedule, your services and the information you need, all in one place.
Learn about this featureShare your public page and let clients choose a service, professional and time from their browser.
Learn about this featureSet up confirmations and reminders for upcoming appointments with the resources included in your plan.
Learn about this featureGuwy Assistant
Hi there!
How can I help you today?
Sample view
- My schedule today…
- See services…
- My business…
- Upcoming appointments…
Online booking
Choose your next visit
- Mon19
- Tue20
- Wed21
- Thu22
- Fri23
Sample view · October 2026
9:41
See you soon
Your appointment is confirmed
Sample message
We look forward to your next visit.
From a booking deposit to the final payment. Organize your payments and connect your business’s payment provider.
Learn about this featureSet up deposits or payments at booking and check their status next to the appointment. Provider terms apply separately.
Learn about this featureCheck reports on services, professionals and transactions to make decisions with more context.
Learn about this featureGUWY
All set
Beauty Studio · Sample appointment
$65.00
- Service
- Hydrating facial
- Status
- Sample
Payments linked to your appointments
GUWY
Deposit recorded
Beauty Studio · Sample appointment
$20.00
- Service
- Hydrating facial
- Status
- Sample
Payments linked to your appointments
Your business at a glance
Sample revenue
$4,280.00
Fictional data · October
- Services
- 128
- Clients
- 86
- Professionals
- 3
Check profiles, visit history and notes to prepare every service. All the context, in one place.
Learn about this featureRead the Google Calendar, Mailchimp, API and webhooks guides to connect your processes with Guwy.
Learn about this featurePrepare campaigns and reminders for your clients. Share news and give them reasons to come back.
Learn about this feature
Beauty Studio
Your next appointment
Brow design
Oct 19 · 10:30
View appointmentHistoryForms
- Next visitOct 19 · 10:30
- ConsentCompleted
- Client notesAll in one place
- Google Calendar
- Mailchimp
- API
- Webhooks
Your business and your tools, connected.
News for your clients
A moment for you.
Discover our services and book your next visit.
Book a sample appointmentCampaign preview · Not sent
Your booking page
Your page, your style.
Pick a style and see how your clients would see it. Everything they need to book, in one link.
- Services by category, with photo and price
- Reviews, location and hours
- 5-step booking, with a deposit if you want one
Sample businesses and data.
Clear pricing
One plan,
the essentials included
- Schedule and online booking
- Forms and signatures
- Payments and deposits
- Monthly resources included
$24.99USD / month
Includes 1 professional · +$15.99 USD per additional professional per month
14-day free trial. Card required. Your subscription is charged when the trial ends unless you cancel beforehand. Resources subject to quotas.
Learn at your pace
Answers in your language.
Rather talk to someone? Write to us
Frequently asked questions
Answers to the most common questions, so you can start with confidence.
Yes. You can cancel your plan whenever you like.
Yes. Web signup requires a card. You have a 14-day trial; your subscription is charged afterwards unless you cancel.
Yes. Guwy is designed for permanent makeup, nail, lash, spa and barbershop professionals.
Yes. You can manage deposits and payments from the platform.
You can access the web dashboard through Log in. Contact our team for mobile app availability.
Start organizing
your business with Guwy
Discover a way to connect your bookings, your team and your clients. One complete plan, with room to grow.