- 1Before the visit
- 2During the visit
- 3After the visit
Marketing
Bring clients back for their next visit
Send email and SMS campaigns to the right group, create coupons with their own conditions and automate birthday greetings and messages for clients who haven’t returned.
14-day trial · Card required
New campaign
- Channel
- Audience
- VIP clients with consent
- Send
- Thursday 10:00
Your touch-up is waiting ✨
Book this week and use the sample coupon BACK10.
Results
Sample opens and clicks
- 1Email and SMS campaigns
- 2Audiences by tag, VIP or visits
- 3Automatic birthday and win-back
What changes in your day
Without Guwy, and with it
Without Guwy
- You message clients one by one when they haven’t been back in months
- Everyone gets the same promotion, whether it fits them or not
- Birthdays slip by and discount codes live on scraps of paper
With Guwy
- Win-back messages go out based on days since the last visit, with a booking link
- You pick active, inactive, VIP or a tag and filter by visits or spending
- Birthday greetings go out automatically, and coupons have dates and limits
How it works
Marketing in three steps
- 01
Choose who to reach
Select active, inactive or VIP clients or a tag, then filter by visits, spending or last visit.
- 02
Prepare your message
Write your email or SMS, then save a draft, schedule it for later or request sending.
- 03
Review the response
Check email sends, opens and clicks, then adjust content and audiences for your next campaign.
Try it here
Pick who to reach and what to offer
Three typical campaigns for a beauty business. Who actually gets them depends on marketing consent, opt-outs and your account’s resources.
Win back inactive
- When it sends
- 90 days after the last visit
- Channel
- SMS
- Message
- “We miss you! Book here: [link]”
It’s an automation you set up separately. The SMS only reaches clients who gave marketing consent.
Sample dataVIP promotion
- Audience
- VIP clients
- Channel
- Email · subject “Just for you”
- Coupon
- VIP15 · 15% off through November 30
Create the coupon in Promotions with dates and a usage limit, preview the audience, then send or schedule.
Sample dataBirthdays
- Requires
- The client’s date of birth
- Channel and local time
- Email · 10:00 a.m.
- Gift
- BDAY10 coupon, created separately
Mentioning a gift in the text doesn’t create the coupon: set it up in Promotions. It needs consent and resources.
Sample dataMarketing
Everything you can do
Email and SMS campaigns
Prepare content, add an email subject and send or schedule the campaign. You can check its review status.
Segmented audiences
Choose active, inactive, VIP or a tag and filter by visits, spending or last visit, with a preview.
Promotions and coupons
Create codes with discount type and value, dates, conditions and usage limits. Track uses or pause the promotion.
Birthdays and win-back
Greet clients on their birthday and reach those who haven’t returned, with your channel, local time, text and booking link.
Email results
Review sends, opens and clicks by period and compare them with the previous one. Figures are indicative.
Mailchimp contacts
Connect your own account, choose an audience and sync contacts, including new clients if you turn it on.
For your specialty
How each specialty uses it
- Lashes Email clients an invitation to book their next fill. See the solution
- Facial aesthetics Email clients when it’s time to book their seasonal facial. See the solution
- Hair removal Email clients to book their wax before vacation season. See the solution
- Nails Email your seasonal nail art designs to your clients. See the solution
- Hair Invite clients back for their root touch-up by email or SMS. See the solution
- Barbershop Announce weekend hours by email or SMS. See the solution
Marketing
Frequently asked questions
Only to clients who gave marketing consent, which is separate from appointment consent. Opt-outs, content review and frequency limits also apply, so selecting an audience does not guarantee sending to everyone.
The owner or a manager. Campaigns also need a configured channel and resources: your plan includes 500 emails and 200 SMS per month, shared by the business, and you can add packs.
Only if you set it up: mentioning a gift in the text does not create a coupon, so create the promotion separately. Birthday messages need the client’s date of birth, applicable consent, an active channel and resources.
Yes, with your own account. As the owner, connect it with its integration key, choose an audience and sync contacts. Syncing does not replace marketing consent.
Already using Guwy?
Step-by-step guides
Set it up with the help center guides.
Try it with your business, 14 days.
US$24.99 a month with 1 professional included · US$15.99 per additional professional · Card required for the trial.